Mabel Seow

Property agent · North-east Singapore

I show homes at the hour you’ll live in them.

Most flats are viewed at two in the afternoon, empty and overlit. You will be standing in yours at seven in the evening with the lamps on and the day behind you. That is the hour I take people, and it is the hour I photograph.

Mabel Seow standing beside the window of an empty living room at dusk, one hand on the window frame, lit by a lamp out of frame.
Mabel Seow — Associate Director
Fairwind Realty Pte Ltd · In practice since 2008
CEA Reg. No. R000000Z · Agency Licence L0000000Z

Three things I do differently

There are four thousand agents who can list your flat. This is what you get instead.

One map, not the whole island

I work five estates and nothing else. It means I can tell you what the block behind yours closed at last month without looking it up — and why the identical unit two floors down sat eleven weeks longer.

The number before the flattery

The first thing you get from me is the price I think your home will actually close at, and the transactions I got it from. If that is lower than what you were told last week, I would rather lose the listing than win it and spend four months walking you down to the same figure.

Go back after dark

Every buyer gets a second viewing at night, unaccompanied if they would rather. Corridor noise, the lift lobby, whether the west sun has left the bedroom warm at eight — none of that shows up at a two o’clock appointment.

Track record

Two hundred and twenty-four windows.

224 Handovers since 2008

One window for every set of keys I have handed over since 2008 — resale flats, a run of condominiums along the Serangoon stretch, and eleven terrace houses. Almost all of them within four stops of one another. Six in ten came from someone I had already worked for, or someone they sent.

Homes handed over

Photographed the evening before the keys changed hands.

A high-floor living room at dusk: pale oak floor, a low linen sofa, one standing lamp, and a glazed wall onto a balcony above distant lit towers.

Eleventh floor, Serangoon North Avenue 1

Sold to a couple who had already viewed it once in daylight and walked away. They came back at half past seven on a Wednesday, stood at the balcony door for a long time, and offered the next morning.

Type
Condominium, 3 bedrooms
Floor area
1,141 sq ft
Tenure
99 years from 2011
Transacted
S$1,608,000
Handed over
March 2025
The frontage of a two-storey terrace house at dusk: a low wall and gate, a frangipani in the yard, and a warm porch light beside the door.

Off Yio Chu Kang Road, an inter-terrace

Three generations had lived in it since 1974 and the family wanted it to go to someone who would not tear it down. It took seven months and two buyers I turned away before that was true.

Type
Inter-terrace house
Land area
1,880 sq ft
Tenure
Freehold
Transacted
S$3,240,000
Handed over
November 2024

In their words

What people say when the keys are already handed over.

“She told us our flat was worth thirty thousand less than the agent before her, and showed us the four transactions she got that from. It sold in nineteen days at her number. I have thought about that a lot since.”

R. Tan5-room, Hougang Avenue 8
Handed over June 2024

“We viewed eleven flats with Mabel and she talked us out of four of them. The one we bought, she made us come back on a Tuesday night before she would let us put anything in writing.”

J. & P. Nadarajah4-room, Kovan
Handed over January 2025

“My mother is eighty-one and did not want to move. Mabel sat with her twice before anything was listed, and once more before we signed. The paperwork was the easy part after that.”

S. Lim3-room, Upper Serangoon
Handed over September 2023

Talk to me

Ask me what your block is doing. I will tell you even if you never list with me.

Most conversations I have start with a message on a weekday evening and never become a transaction. That is fine. It is how the other six in ten found me.