BLOOM.
The BLOOM. bag: a kraft pouch printed with the wordmark, Alto de las Guacharacas, Lot 03, with this week’s roast date stamped in red in the Roasted on box.

Planadas, Tolima · Roasted in Brunswick

One coffee, roasted every Monday, and sold only while it still does this.

On the shelf today: this week’s roast, from Monday’s drum.

BLOOM. One coffee, roasted every Monday in Brunswick, Melbourne.

Scroll to pour

The bloom

Freshness, measured with a kettle.

Roasting leaves carbon dioxide locked inside every bean. Pour hot water on fresh grounds and the gas forces its way out: the bed swells into a dome, foams, and holds there. Baristas call it the bloom.

The gas leaves a bean at a steady, known rate, and the aromatics leave with it. So how hard a coffee blooms is the most honest date stamp it has. Below are two doses of the same coffee from the same drum. The only difference is the date on the bag.

Two doses. Same coffee, same drum.

Ours

Day 3

From this week’s roast.

Rise
10.4mm
Held
43s
CO₂ left
93%

A bag from the cupboard

Day 60

Same coffee, two months on.

Rise
1.2mm
Held
10s
CO₂ left
8%

Your bag’s age

Ours, day 3: rises 10.4 millimetres and holds 43 seconds. A bag from the cupboard, day 60: rises 1.2 millimetres and holds 10 seconds.

What you just watched

The dome is the gas. When it’s gone, so is the coffee.

Every Monday we brew one dose from the new roast and one from each of the four roasts before it, and read the rise off a steel rule. The simulation above runs on those readings: 15 g of grounds, 45 g of water at 94 °C, poured in five seconds.

By day 30 there is a third of the gas left and the dome is under half the height. By day 60 the water just sits on top, because there is nothing left to push it around. It still makes a cup. It makes a flat one.

A bag that only says “best before” is usually printed a year after the roast. Look for a roast date instead, and put it into the dripper on the right.

How we measure it, every Monday
Close-up of a real bloom in a paper filter: tan foam packed with small bubbles, larger glassy bubbles along the edge.
Not a simulation. A dose from a day-six bag, forty seconds after the first pour.
Freshly roasted, light-brown coffee beans heaped in a steel cooling tray, matte rather than oily.

The only thing we sell

Inside the bag.

Coffee
Alto de las Guacharacas, Lot 03
Origin
Planadas, south Tolima, Colombia · 1,900 m
Process
Washed Caturra, 36-hour dry ferment
Weight
250 g, whole bean only
Price
A$26

Roasted every Monday. Orders close Sunday at midnight.

Get a bag in the next roast
A hand reaching into a coffee tree to pick a cluster of fully red cherries.

Where it comes from

One hillside, bought whole.

All 3,500 kilos of Lot 03 came off one slope above Gaitania, in 50 sacks. Green coffee keeps for a year; roasted coffee keeps for a month. So we keep it green and roast 247 bags of it every Monday, which gets us through the lot in 49 Mondays.

“We used to sell nine coffees. Every one of them was a week older than it should have been by the time it went out the door.”

— Nadia Ferro, who roasts all of it
The farm, the pick and the lot