Field notes
Fourteen people, asked to be unkind.
The test group is not a focus group
Fourteen runners across Yorkshire, the Cairngorms and one very unhelpful person in Singapore. They are paid, they keep the kit, and they are explicitly asked to write down what annoyed them rather than what they liked. Six pieces have shipped. Eleven have not.
Why the seams moved
The first Dew Point had a shoulder seam where every vest has a shoulder seam, and every tester with a hydration pack came back with the same red line across the same place. It took four rounds to move it forward by eleven millimetres. That is the entire reason this company exists.
What we will not do
No seasonal colours. No limited runs. No fabric we cannot name the mill for. If a piece here is replaced it will be because it was beaten, not because it is March.